Lauren Conrad on Her Maternity Style and Paper Crown – Lord & Taylor Paper Crown Pop Up Interview

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For Lauren Conrad, the former Hills star-turned-Paper Crown designer (and first-time expectant mother), building her maternity wardrobe has been a journey. ”I am still figuring it out,” she told in a phone interview. ”I actually, up until this point, only purchased a few maternity pieces.”At times, it’s been frustrating to shop maternity lines themselves, Conrad admitted. ”Just because you become pregnant, doesn’t mean your style changes. You still want to maintain your same aesthetic, but it can be very challenging with what is out there. It’s been interesting learning to dress around it.” – Continue Reading BelowA shot from Paper Crown’s Lord & Taylor pop up store.Courtesy of Lord and TaylorConrad has her style tricks—and already has her eye on what she’ll be wearing post-pregnancy. Her line Paper Crown, after all, is also having a big moment this summer. The label is Lord & Taylor’s next rotating pop-up shop: The full Paper Crown summer line (and many dresses, priced from $45 to $350) will be on sale in the store’s New York City flagship. ”[To] be a part of an event like this with such a reputable retailer is such a compliment to our brand,” Conrad said.Here, LC talks about what her go-to clothes are in the summer, the one thing she really wishes she could wear right now, and if she’d ever design a children’s line. (Yes, she’s thought about it, because ”everything is cuter tinier.”) – Continue Reading BelowLet’s talk briefly about your maternity style. How would you describe it so far? I am still figuring it out. I actually up until this point only purchased a few maternity pieces. I kind of have gotten by with just doing more tented silhouettes. We did a little kind of tented chambray dress in Paper Crown for spring that I’ve been living in. I keep asking for its fabrics—like can you make me one real quick because it fits? I am still figuring it out, but I think it’s easier in summer because you can kind of just wear drapey dresses and get away with it. I’ve just been avoiding pants at all costs just because I can’t find a comfortable pair. oh hello, cutest baby bump ever! @laurenconrad, we can’t wait to meet your little bundle! 👶🏼 more on {link in profile}. 📸: @lastyoni A post shared by (@laurenconrad_com) on Jan 10, 2017 at 12:39pm PST – Continue Reading Below – Continue Reading BelowI feel like some moms nowadays don’t do maternity styles. Blake Lively, for example, didn’t. You just buy regular clothes.Yeah, maternity has come a really long way from when my mother or my friends’ mothers were shopping, [but] it’s still very limited and it’s hard. Just because you become pregnant doesn’t mean your style changes. You still want to maintain your same aesthetic, but it can be very challenging with what is out there. It’s been interesting to kind of learning to dress around it.Just because you become pregnant doesn’t mean your style changes.What is one outfit you can’t wait to wear once you can get out of maternity clothes?Oh my gosh, it is killing me that this summer I can’t wear high waisted shorts because they’re my favorite. To do like a really cute platform sandal, high-waisted shorts, and a little blouse, it’s like my favorite. I miss my shorts this summer. – Continue Reading Below dressing for the office can be tricky…lucky for us, today on the blog @laurenconrad is shedding some light on office dress code 101! trust us, you don’t want to commit any of these workplace fashion faux pas… A post shared by (@laurenconrad_com) on Apr 5, 2017 at 2:45pm PDTTell me about the Paper Crown pop up shop. What are your favorite pieces from the collection that’ll be there?There’s this really cute wrap palm dress that I like that I wish I could wear that was so cute. And we did a couple of jumpers I really like because I really like a jumper for summer, and our prints are all very summery but again, like subtle how we usually do it, more muted tones. We did kind of a soft palm print and more of a poppy vintage floral was just a little bit out there for us. And we also have a subtle pineapple print you don’t really notice until you get up close that I really like.Courtesy of Lord and Taylor – Continue Reading Below – Continue Reading BelowWhat tips do you have for dressing in the summer when it gets ridiculously hot?The thing about summer is, I think it is pretty easy to dress comfortably, like I tend to gravitate more toward flowy, easy pieces. I think they’re really comfortable, usually a lot of lightweight fabrics. When summer comes around, I am definitely dressing for comfort.What’s next for you and Paper Crown?Paper Crown this past year and a half has been a year of growth for us. We are at that point in the brand [where] we have been around for over six years now so we have really taken the time to establish ourselves in the industry. It’s been such a great experience, and I’ve learned so much and [am] so proud of the team we have created. I feel so lucky when I go to my office—[there are] so many people going door to door. I love seeing everybody, and it’s fun there. Spring has sprung in the Paper Crown offices! We are thrilled to finally unveil the Spring 2017 #PaperCrownCollection. Inspired by beautiful sunsets and desert landscapes, this pastel palette screams springtime. {Link in bio to shop – @laurenconrad pictured in the ’Kalahari’ dress} 📷: @mydomaine A post shared by Paper Crown (@papercrown) on Jan 26, 2017 at 8:12am PST – Continue Reading BelowOne of the things we are doing at the pop up shop [is] introducing men’s accessories that we’ve been working on for a while, which was really fun to do. One of the bow ties on sale in Paper Crown’s pop up shop.Courtesy of Paper CrownWe, a couple of years ago Canada Goose parka mens sale , entered the wedding space, and that was such a great fit for us. Some of the push back we would get from retailers is it’s a bit too feminine, but in the wedding space, you just can’t go too feminine, which is really exciting for me because they’re like more bows, more ruffles. #WeddingWednesday It’s never too early to start planning for your summer wedding. Pre order our ’Cassandra’ and ’Tori’ #PaperCrownBridesmaids dresses now in time for your big day. {Pictured here in Dove Grey} 📷: @valoriedarling A post shared by Paper Crown (@papercrown) on Jan 25 , 2017 at 4:17pm PST – Continue Reading Below – Continue Reading BelowWe learned often times women are the ones picking out men’s accessories so when you’re going to a bridal party they’re picking out the dresses. But they’re the one often sorting and picking out bow ties or cufflinks or whatever is going with it. We wanted to create a collection that really meshed well with what we were already offering.So Paper Crown has tackled regular womenswear, bridal, and even men’s accessories. Looking forward, would you ever consider designing a children’s line for it?I think I can design a children’s line after I have a child. For me, when I take on a new category I feel like I need to be really well educated in it. I have lots of friends with kids, and I enjoy shopping for them, but I think until you have a child, it’s really hard. You don’t consider everything—things you wouldn’t even think of being practical as far as children’s clothing. I don’t know if I would consider anything at this point. In the future, yes, because everything is cuter tinier. I think I need to take a lesson first. Babymooning and pretending my blended lemonade is a margarita 🌴👶🏼🌙🍹 A post shared by Lauren Conrad (@laurenconrad) on Mar 30, 2017 at 2:06pm PDTThe Paper Crown x Lord & Taylor pop up is open now at Lord & Taylor’s New York City, Fifth Avenue flagship and will run until mid-July. Visit the store at 424 5th Ave. New York, NY 10018.

Lauren Conrad on Her Maternity Style and Paper Crown – Lord & Taylor Paper Crown Pop Up Interview

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